The world is living in a digital age. This is a world where major cities have become global communities. People are moving freely from one part of the world to the other and are now part of the burgeoning global community, interacting with each other. Many a times, communication or interaction becomes difficult for people due to the barriers of languages. This is where translation services can make their lives easy. Same is true, or more, for major corporations doing business in different parts of the world. It is essential that they get their communication and marketing collateral translated in the target language for ease of doing business with people who speak that language.
Oftentimes, businesses and professionals do not understand and appreciate the need for a professional language translation, or the benefits of having business and marketing materials translated. They view this as an unnecessary expense. But the reality is that for any company doing business in foreign markets, or companies wishing to expand into foreign markets, or even wishing to communicate with customers and staff around the world, translating company communication and documentation, websites and marketing collateral using a professional translation service has many positive and beneficial results.
A survey conducted by Common Sense Advisory, a market research company specialising in carrying out research into industry trends in language services, translation, localisation, interpreting and globalisation, entitled “Translation at Fortune 500 Companies” found out how Fortune 500 companies use and benefit from using professional translation service.
Businesses that expanded their translation budgets were 1.5 times more likely than their other Fortune 500 peers to report an increase in total revenue.
Roughly three quarters of Fortune 500 companies added new markets – either international or domestic multicultural – over the past one year.
The companies that translated information in order to communicate with and retain their partners were 2.67 times more likely to experience revenue increases. They were also 2.6 times more likely to generate improved profits.
Fortune 500 companies that translated to keep up with or to gain an edge over their competitors were 2.04 times more likely to have an increase in profits and 1.27 times more likely to generate augmented earnings per share (EPS).
Voice over services are often needed to narrate a script in the background of a documentary, short film or a presentation or an animated video describing a service or product of a company. There are professional VO artistes who record their voice by reading a script in a studio under professional settings. A company providing such services will have the latest technological set up to record audio as well as have many VO talents providing different kinds of voices – male, female, young, mature, accented etc.
Such professional service providers offer high quality services and are cost effective in the long run. There is no short cut to quality and businesses should remember this when trying to cut corners.