Mainly because of the brutal economic crisis that has embattled economies around the globe, many talent agents have started to reinvent themselves; and for some, it is paying off. The global economic crisis, that has caused turmoil in many US industries, has not spared the acting talent agencies of the USA. Nationwide, mergers and layoffs have pushed the industry to the wall and have forced many laid-off talent agents to pursue a different path.
In the midst of the chaos happening in and around the industry, several talent agents are making the leap from talent agent to entrepreneurs and talent managers. With this move they hope that they can, at least, survive, if not actually beat this recession. Though it isn’t easy, stress and uncertainty are nothing new to these talent agents turned acting talent agency businessmen.
And in an industry where poaching of clients is not only a practice but a culture, several talent agents turned managers have still managed to maintain their triple-A class clients even after they got laid-off from their, now, former acting talent agencies. By going to business on their own, a talent agent has effectively left behind the poaching culture of their former acting talent agencies and are, now, able to serve their clients better because of it.
With more and more talent agents getting into management of acting talent agencies, competition has become fierce. With actors’ salaries dropping, many are seeking the advice of these talent managers. And since movie roles have become scarce, a lot of former talent agents have advised actors to branch out into branding and to the Internet.
In the midst of all this, two factors, chaos and opportunity, have effected change. And in showbiz, just like any other business, chaos almost always brings opportunity. And as talents seek more help from new acting talent agency managers, the transformation of talent agents to talent managers is expected to continue. And at the heart of it all are people, talent agents who have taken up the cudgels of acting talent agency mangers, who genuinely want to see their talents succeed.