Newsworthy press releases that are infused with keyword-rich content are priceless to your online business presence. These are called SEO press releases and if they are properly written, they have the potential of increasing traffic to your website from clients who are searching for your product and business. These press releases can also provide improved rankings overall and increase the chances of additional press by being listed on quality news sources that are crawled by search engine newsbots. Press releases that are filled with SEO content writing can even enhance backlinks and increase your business’s brand awareness.
Benefits of SEO Press Releases:
v Search Engine Visibility
v Top Keyword Page Rankings in both Google News and Yahoo News
v Possible coverage from the media
v Millions of headline impressions throughout the word wide web that run RSS headlines
v Backlinks (links back to your site) from reliable news websites
The two most important factors on writing quality SEO press releases are in writing the press release and in distributing the press release via SEO article marketing submission websites.
When utilizing SEO Copywriting in composing an SEO Press Release the following components must be evidenced:
v Social Sharing
v Anchor Text Link
v Pullout Quotes
Before you start to write a press release, you will need to know exactly which keywords you are optimizing for. A keyword or keyword phrase is a term that your visitors search for when they are looking for solutions that your product or service solves.
There are five fundamentals of an SEO Press Release:
- About the Company
- Press Contact
The Title of your press release will need to include your keyword or keyword phrase and should not exceed 100 characters.
The Summary should be an outline of your press release in only one or two sentences and using one or two secondary keywords and should not exceed 240 characters.
In approximately 300 words, write about the particulars of your news subjectively and in third person. Remember to include one or two quotes and use three to four keyword phrases.
About the Company:
Write about your company in the third person format in only two or three sentences. Remember to include a link to your homepage in the summary, preferably in an anchor text format.
This should be somebody associated with your company that can be assigned as your company’s media contact. You will need to include their name, address, phone, email, and website.
When deciding on a heading for your press release, remember that the title often becomes the title tag on PR distribution sites and the title tag is a crucial part of what helps a page rank for a search term. Also, bear in mind that the title will always be in big bold letters on the search page. Search engines will select fragments of your press release that includes the searched keywords to use as a summary in search engine results.
Choosing the subject of your SEO press release should be the easiest part of writing it. Some examples of newsworthy subjects are as follows:
v A new product or service that your business now offers
v An interview that was conducted with your company
v A newly published report, book or e-book
v Appointing a new associate
v A new strategic partnership
Even if you try to write only one press release a month, you will probably start to see your company in a different light, because you will have to design new material, products or services to write about and this will only improve your value to your targeted audience.
Never write a press release from a first-person perspective, rather write from a third-person perspective. The press release should also be written rather objectively. Another thing to remember is to try and not use the word « you » too many times in your press release as this can cause your press release to be rejected for « too much advertising language. »
Quotes are the sales force behind your press release! This is where you should place your company’s promotion. The quote can be as subjective and self-promotional as you need it to be.